About Us

Protecting the river now. Saving it for future generations.

Protecting the Mississippi River and preserving it for future generations requires us to take bold action now. This’s why we formed Our Mississippi Our Future: an issue campaign committed to engaging all Minnesotans in keeping clean water clean, led by The Nature Conservancy in Minnesota. Working with grassroots organizers across the state, we are mobilizing communities and elevating the issue of clean water protection in the Mississippi River headwaters area.

Acting now to protect the Mississippi River while it is still healthy is a wise investment in our communities, our economy, our environment, our health and the quality of life we enjoy in Minnesota. It’s also something we know Minnesotans care deeply about.

The Our Mississippi Our Future campaign aims to unite Minnesotans around a shared value of protecting our natural resources for the benefit of this and future generations.

Launched in 2018 by The Nature Conservancy, the campaign brings together the expertise of grassroots organizing, conservation science and external affairs professionals to give a voice to the Mississippi River and other important waters across the state.

This initiative is funded by the generous donors of The Nature Conservancy in Minnesota. Learn more by visiting nature.org/ourwater.


Rum River in Minnesota
Rum River in Minnesota

“We must begin thinking like a river if we are to leave a legacy of beauty and life for future generations.”

— David Brower

Meet Our Team